Coming This Year: A New Chapter
— By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday ...
You’re Different, Right? Two Ways to Act Like It.
By Andris Pone – President, Coin Branding — Go Jays Go. Also, it’s important to articulate a strong set of values for your personal brand. Except that writing them down is ...
Why Are You Here? Get It In Writing.
By Andris Pone – President, Coin Branding — Why are you here? Why do you do what you do? What is your unique purpose in this life? And ...
The Stories We Tell Ourselves
“The story – from Rumpelstiltskin to War and Peace – is one of the basic tools invented by the human mind for the purpose of understanding. There have ...
If You Want People To Care
The skinny guy with the grey hair walked on stage to a chorus of Happy Birthday. He leaned into the microphone with a mock scowl, and emphasized his curse: “I knew somebody would have to ...