Courage
By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written. Anyone passingly familiar with the songs of ...
Sophie Scares Us
By Andris Pone – President, Coin Branding — Sophie’s crime? Being popular. And beautiful. And articulate, stylish, pleasant, warm and giving. In sum, she has a strong personal brand, ...
Joy at Indigo: Reisman’s Brand Reciprocity
By Andris Pone – President, Coin Branding — All too often, customer service sucks. Especially in Canada. Recently I was reacquainted with this conviction after a particular restaurant ...
The Astonishing Tessa Smith, and How To Live Your Brand
By Andris Pone – President, Coin Branding — Is your brand dead or alive? By alive, I mean this: are you living it in ways that clearly and powerfully support your ...
By and Large, Addition Elle Got It Right
By Andris Pone – President, Coin Branding — “One of the fundamental lessons of social media is that someone, somewhere, will always be offended.” Kelly McParland, National Post ...
April Fool’s Day Discriminates Against the Humourless, Supreme Court Declares
OTTAWA – April 1st, 2016 By Andris Pone Coin News Services Claiming it as a victory for the humourless, constitutional lawyer Brian Greenspan praised, at exactly 12:01 Eastern Time today, the decision by the ...