Sophie Scares Us
By Andris Pone – President, Coin Branding — Sophie’s crime? Being popular. And beautiful. And articulate, stylish, pleasant, warm and giving. In sum, she has a strong personal brand, ...
Joy at Indigo: Reisman’s Brand Reciprocity
By Andris Pone – President, Coin Branding — All too often, customer service sucks. Especially in Canada. Recently I was reacquainted with this conviction after a particular restaurant ...
Earls: An Apology Well Done
By Andris Pone – President, Coin Branding — Here’s something you probably didn’t know two weeks ago: that Earls has been trying hard to serve only Certified Humane beef ...
Brand Blindness and the Horrible Headshot
By Andris Pone – President, Coin Branding Your brand is not your logo. Instead, it is what people think of your logo – and of every other piece of information ...
By and Large, Addition Elle Got It Right
By Andris Pone – President, Coin Branding — “One of the fundamental lessons of social media is that someone, somewhere, will always be offended.” Kelly McParland, National Post ...
Henein’s Heels: What’s Your Verdict?
By Andris Pone – President, Coin Branding — “Best. Cache. Ever.” I will gloat for a moment about this three-word email, sent to me by a longtime (female) ...