The Happiest Place on Earth
By Andris Pone – President, Coin Branding — Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise. People come from all around the planet to ...
The Astonishing Tessa Smith, and How To Live Your Brand
By Andris Pone – President, Coin Branding — Is your brand dead or alive? By alive, I mean this: are you living it in ways that clearly and powerfully support your ...
When To Keep “Rape” In Your Tagline
By Andris Pone President, Coin Branding — Normally, it would be a very short conversation. Client: “Should we include the word ‘rape’ in our town’s tagline?” Me: “No. Here ...
Why People Let Loose in Vegas
“What happens here, stays here.” This is the tagline adopted in 2003 by Las Vegas, but it was hardly an original idea. It was simply Sin City taking ownership ...