A namer needs a good name. That was the driver behind the change from Andris and Associates to Coin. Just as it is for the transition, effective today, from The Friday Morning Blog to Cache. Names have jobs ...
Imagine the stock price of your company has fallen 80% in the past two years. You have one final chance to make a comeback: it’s do-or-die, period. So ...
RIM executives singing a love song to the people who make apps for BlackBerrys? It makes absolutely no sense. Until you consider that the video was released ...
Names have jobs to do. Which ones do them best and worst? Given RIM’s tanking stock price, this may not seem like much to aim for. Yet ...
Central to RIM’s tanking stock price – down more than 50% in the past year – is the complaint among analysts and consumers alike that the company ...
Valentine’s Day comes but once a year, but in the world of brands, love is always in the air. There are more than 1,700 trademarks in Canada ...