Rogers’ new tagline: More money than brains
I learned a new saying this morning. If a turn of phrase ever strikes you as awkward, just say this: “That rolls off the tongue like a ...
A Fairy Tale from Public Mobile
Public Mobile is a great name – theoretically, at least. Its potential greatness lies in the storytelling possibilities it opens up. The word “public” helps tell the ...
Bell’s Fibe: best (or worst?) name of the week
Names have jobs to do. Vote on which ones do them best and worst. One of the most important decisions you can make when naming a new ...
Mobilicity: higher intelligence
It’s not the type of mascot that counts, it’s how you use it. That was the key point of my recent comments on Mobilicity in the National ...
Top 5 (or is it Bottom 5?) Worst Brands of the Year
Last week, I wrote about the Top 10 best brands of the decade on the basis of position clarity and consistency. And I asked for your vote on who you ...