I Give Trump the Gold Medal
By Andris Pone – President, Coin Branding — What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. ...
The Price You Don’t Have to Pay
By Andris Pone President, Coin Branding — “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, ...
More Proof of Remark-ability, from Apple
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Bigger Isn’t Better for Bayer – Or For You
SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, ...
Almost 100: The best of the Friday Morning Blog
The 100th edition of Cache will soon be upon us. So I thought I would take two of the next nine Fridays to look back at some notable ...
“I hate them all.”
“I hate them all. MacMan is better.” That’s what Steve Jobs said when first presented with a list of potential names for the new home computer that ...