Is the Leafs’ New Logo Actually A Rebrand?
By Andris Pone – President, Coin Branding — “So you’re in branding? Hmmm. What do you think of my business card?” This is one of a few standard reactions ...
Tim Hortons: Brazilian as a Bikini Line
By Andris Pone President, Coin Branding — The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. ...
The Hip Anomaly: Does Canada Even Have A Culture for Netflix to Kill?
Is Canada’s brand a joke? That was the question I asked last year, in the midst of Canadians like Rob Ford, Justin Bieber and Chip Wilson behaving badly and attracting much mockery from a ...
Coyotes Eat Toronto FC Alive
It is a myth that Canadians like winter. A country that likes winter would not seek to escape it at every possible opportunity, as Canucks are doing on the ...
Why they must be the Jets
Bulletin! The new owners of the former Atlanta Thrashers have not made a statement as to whether their team will be named the Winnipeg Jets. If indeed they call the ...
The latest conspiracy of Gary (Sun Belt) Bettman
The winters are long in Canada. To accommodate hockey season, they have to be. We Canadians know that the weather is just another Gary Bettman conspiracy – ...