[Cache #257]

Introducing a new service that increases profitability without adding additional headcount and gives you more time to focus on the business activities you love.
—

The brand foundations I create for advisor clients are intended to be their ultimate decision-making filter. A document that sits above all else – above any marketing or even strategic plan. Your brand foundation is, indeed, your culture on a piece of paper.

But: if we do not take concrete steps, the brand foundation risks sitting in a drawer and being forgotten. Remember those promises you made – say, about having the best client service in your industry? To achieve that audacious revenue goal a few years from now?

What are you actually doing to make that happen?

To make your brand foundation a reality, it needs to be operationalized. Integrated into every aspect of your business – in a way that increases topline revenue without adding additional headcount, and frees you up to focus more on the stuff you love to do.

That’s precisely what Emile Studham and his team at Cooperation Works do. They take what’s on paper and turn it into how your team actually operates – the same way they do with the Toronto Blue Jays executive team, Hydro One, and various leadership teams throughout BMO.

Their approach is built around high-performance culture, the kind you see in elite sport. Purpose, vision, and values aren’t posters on a wall. They become the filter for every decision, every hire, every quarter.

With that kind of track record, you can see why I am excited to tell you that Emile is now providing these services to Coin clients, and that the time commitment from you will be light.

Learn more in the above video, which is my full 14-minute conversation with Emile, or watch this short one.

Or just reach out to me at andris@coinbranding.com or 416 560 0928.

Andris Pone
President
Coin Branding Inc.