Tag Archives: worst brand names

Great, and Not So Great, Moments in Brand Naming History

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The BlackBerry Raspberry

[Cache - #105] Imagine the stock price of your company has fallen 80% in the past two years.  You have one final chance to make a comeback:  it’s do-or-die, period.  So you bet the future of your company on two products, read more

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Bad Taste = Bad Branding

[Cache - #103] This ain’t no SlutWalk – the protest movement started at York University in response to a police officer’s remark that women shouldn’t dress like “sluts” if they didn’t want to be raped.  SlutWalk quickly went global, with read more

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Embarrassing British towns, and other stories

[Cache - #81] I noticed several interesting naming stories around the web this week.  Enjoy. Shitterton called worst-named British town Brand naming:  rhyme to train the brain Did Gary Carter invent the “F-Bomb”? Is a company with a Syrian domain read more

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Woofstock names not up to sniff

[Cache - #73] Woofstock is a great, cost-efficient name because it immediately gives us a sense of what it represents:  North America’s largest dog festival.  And so it was in Toronto’s St. Lawrence Market last weekend that thousands of canines read more

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This Victoria Day, watch for Prints Charming

[Cache - #69] As you stroll the small town and big city streets this long weekend, you are sure to see the unmatchable creativity of small store owners on display.  Have a fun and safe weekend.

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When you’re out of Effen ideas

[Cache - #58] Elsewhere I have described FCUK, the name for a clothing brand, as “creatively bankrupt.”  When you resort to jumbling swearwords, you’re pretty much out of ideas.  But the name, which ostensibly stands for French Connection UK, is read more

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A Fairy Tale from Public Mobile

[Cache - #57] Public Mobile is a great name – theoretically, at least.  Its potential greatness lies in the storytelling possibilities it opens up.  The word “public” helps tell the central brand story:  that Public is different from the big read more

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Valentine’s Part 2: Victoria has a Secret

[Cache - #56] Will you be setting the mood with a Valentine’s gift?  Romance is one of the most powerful triggers to the things we buy – choices aided by sultry naming.  Here’s a top three list of romantic names read more

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