Great, and Not So Great, Moments in Brand Naming History
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The BlackBerry Raspberry
Imagine the stock price of your company has fallen 80% in the past two years. You have one final chance to make a comeback: it’s do-or-die, period. So ...
Bad Taste = Bad Branding
This ain’t no SlutWalk – the protest movement started at York University in response to a police officer’s remark that women shouldn’t dress like “sluts” if they ...
Best and Worst New Brand Names of 2012 include Justin Bieber’s Girlfriend, Fiat Abarth
By: Andris Pone – President, Coin Branding John McKeown – Trade Mark Lawyer, Goldman Sloan Nash & Haber LLP From Abarth to Zzzquil, it’s been an exciting ...
Embarrassing British towns, and other stories
I noticed several interesting naming stories around the web this week. Enjoy. Shitterton called worst-named British town Brand naming: rhyme to train the brain Did Gary Carter ...
Woofstock names not up to sniff
Woofstock is a great, cost-efficient name because it immediately gives us a sense of what it represents: North America’s largest dog festival. And so it was in ...