Tag Archives: tim hortons

How Tim’s Can Be More Than a Global Bit Player

[Cache #190] By Andris Pone President, Coin Branding – “There is no reason that the rest of the world shouldn’t be able to experience what Canadians get to experience at Tim Hortons every day.” Daniel Schwartz CEO Restaurant Brands International read more

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Tim Hortons: Brazilian as a Bikini Line

[Cache #183] By Andris Pone President, Coin Branding – The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim Hortons remains, in the Canuck mindset, as Canadian as snowfall in June.  Despite the read more

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Andris Pone CBC Radio One interview re Tim Hortons’ “Good Ol’ Hockey Game” ad with Sidney Crosby

It was my pleasure to speak with CBC Radio One business reporter Paul Havaardsrud about this ad.  To me, what is remark-able about the ad is that it appears Tims is sponsoring the Olympics and/or World Junior Hockey Championships, when read more

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Best and worst brand names of the week – Oct 21, 2011

Best brand names of the week Ice Cream Sandwich – the latest Android operating system.  Each new release is named after a dessert:  the first was Cupcake, the second was Donut.  Very unconventional for this industry, and very attention-getting.  BlackBerry, read more

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