Tag Archives: tim hortons

How Tim’s Can Be More Than a Global Bit Player

Posted on February 20, 2015 by Coin - 2 Comments

[Cache #190] By Andris Pone President, Coin Branding — “There is no reason that the rest of the world shouldn’t be able to experience what Canadians get to experience at Tim Hortons every day.” Daniel Schwartz CEO Restaurant Brands International read more

Posted in brand differentiation, brand experience, customer service, positioning, rebranding, remark-able | Tagged , , , , , , , , , , , | 2 Comments

Tim Hortons: Brazilian as a Bikini Line

Posted on December 19, 2014 by Coin - 2 Comments

[Cache #183] By Andris Pone President, Coin Branding — The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim Hortons remains, in the Canuck mindset, as Canadian as snowfall in June.  Despite the read more

Posted in brand authenticity, brand differentiation, brand stories, positioning | Tagged , , , , , , , , , , , , , | 2 Comments

Andris Pone CBC Radio One interview re Tim Hortons’ “Good Ol’ Hockey Game” ad with Sidney Crosby

Posted on January 15, 2014 by Coin - Leave a comment

It was my pleasure to speak with CBC Radio One business reporter Paul Havaardsrud about this ad.  To me, what is remark-able about the ad is that it appears Tims is sponsoring the Olympics and/or World Junior Hockey Championships, when read more

Posted in andris pone media comment, brand equity, consistency, positioning, Uncategorized | Tagged , , , , | Leave a comment

Best and worst brand names of the week – Oct 21, 2011

Posted on October 20, 2011 by Coin - Leave a comment

Best brand names of the week Ice Cream Sandwich – the latest Android operating system.  Each new release is named after a dessert:  the first was Cupcake, the second was Donut.  Very unconventional for this industry, and very attention-getting.  BlackBerry, read more

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