Tag Archives: ted matthews

Why Are You Here? Get It In Writing.

[Cache #215] By Andris Pone – President, Coin Branding — Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

Posted in brand differentiation, brand foundation, core purpose, health care, mission statements, mission/vision/values, personal branding, positioning | Tagged , , , , , , , , , , | 2 Comments

Porter’s Brand Is In A Nosedive

[Cache #169] My mentor Ted Matthews created the most meaningful and elegant definition in the world of branding:  A brand is what people think of you. There is a second part of his definition that is not quite as well known, but equally powerful and crisp:  Brand is read more

Posted in brand culture, brand experience, brand identity, Chief Brand Officer, customer service, logos, taglines, what is a brand? | Tagged , , , , , , , , , , , , | Comments Off on Porter’s Brand Is In A Nosedive

All Hail The Property Princess

[Cache – #113] Want to be mediocre?  Easy:  just be inconsistent. So says Jim Collins, the world’s most-read management guru, with more than 10 million books sold – including classics like Good to Great and his most recent volume, Great read more

Posted in brand names, consistency, positioning, remark-able, what is a brand? | Tagged , , , , , , , , , , , | 2 Comments