Tag Archives: subway

How Will You Be Judged?

[Cache - #152] You’re different.  In a good way.  But most of you will do a poor job of expressing your difference to the world.  As a result, you will not be recognized for your unique talents nor be able to use read more

Posted in brand differentiation, brand messaging, CacheMeme, consistency, key messaging, positioning, reason to believe, taglines | Tagged , , , , , | 2 Comments

Your Guns or Your Children. Your Choice.

[Cache - #99] Coming soon:  Best and Worst Brand Names of 2012 ** Brand positioning can be very much about defining the frame of reference:  think of how Subway’s menu doesn’t fit the “fast food” frame of reference like McDonald’s read more

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Developing your tagline: be different

A brand position is defined as how we are different. And a tagline is defined as how we say we are different. Think of Subway. When most people think about what makes them different from their fast food competitors, they read more

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Top 5 (or is it Bottom 5?) Worst Brands of the Year

Last week, I wrote about the Top 10 best brands of the decade on the basis of position clarity and consistency. And I asked for your vote on who you thought deserved the #1 spot. Click here to see the read more

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The results are in: Apple, Porter are the decade’s top brands

It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the decade? Here are the results as of December 31: Apple read more

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Top 10 Best Brands of the Decade

The essence of branding is being different. The logic is simple: if you hope to outperform competitors, you must give customers reasons to do business with you instead of someone else. And so you must clearly articulate these reasons in read more

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