Tag Archives: scotiabank buskerfest

Forget flirtraising: be a busker

[Cache – #34] I am 50 feet away on the sidewalk, but the beautiful girl in the skin-tight yoga pants is already flirting with me. Her come-hither smile is a brilliant white of perfect teeth. Her long black hair, lovely read more

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Down with the beggar brands

In recent years, there has been growing acknowledgement in the not-for-profit sphere –  notably among universities, hospitals and charitable organizations – of the need to differentiate from competitors through brand strategy.  Brand strategy requires of organizations that they do some read more

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