Tag Archives: Ottawa RedBlacks

The Fumble That Wasn’t

[Cache #221] By Andris Pone – President, Coin Branding — “A colossal mistake, an enormous opportunity squandered.” That’s what I wrote two-and-a-half years ago in this space in the process of lambasting the ownership of Ottawa’s new CFL football team for naming read more

Posted in brand experience, brand names | Tagged , , , , , , , , | Leave a comment

Leave the Raptors Alone

[Cache – #156] After the best season in their history, the Toronto Raptors might be ready to call it quits. That’s right – they have been thinking very seriously about changing their name.  There has been a persistent belief in some read more

Posted in brand identity, brand names, logos | Tagged , , , , , , , , , , | 2 Comments

Iconic Game, Iconic Name

[Cache – #120] I was in Ottawa last weekend and was struck by something I didn’t see anyone wearing:  an Ottawa RedBlacks shirt.  Not a single one.  Even though the shirts were clearly available for sale at retail. I lived read more

Posted in brand names | Tagged , , , , , , , | Leave a comment