Tag Archives: Nordstrom

Why Target Missed

[Cache #185] By Andris Pone President, Coin Branding — The Target debacle has been so spectacular, it has endowed the following maxim with new meaning: “The only thing harder than building a brand is changing one.” In the context of Target, read more

Posted in brand culture, brand differentiation, brand equity, brand experience, Brand It Ain't the Logo, customer service, positioning | Tagged , , , , , , | 2 Comments

Think you have good service?

[Cache – #14] Recently I was asked whether a certain brand name was good or not.  My answer was that in many cases, it is impossible to tell without experiencing the brand. Take Celebrity, the cruise line.  Is Celebrity a read more

Posted in brand experience, brand names, customer service | Tagged , , , , , , , | 4 Comments