Tag Archives: names have jobs to do

“I hate them all.”

[Cache – #71] “I hate them all. MacMan is better.” That’s what Steve Jobs said when first presented with a list of potential names for the new home computer that would make or break the comeback of Apple in 1998.  read more

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Sure, call yourself “So.cl”. But it will cost you.

[Cache – #70] Microsoft has named its new social network “So.cl”.  Or is it “socl”? Because the website refers to it in both ways.

And how the hell do you pronounce it?

For Microsoft, the fact that the proper pronunciation of So.cl read more

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The 99.5 percent

[Cache – #67] Welcome to my world. In which, on average, 199 out of 200 of my ideas are shot down by clients. Such is the nature of the beast. You have to throw a lot of names against the read more

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