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Tag Archives: lululemon
Lululemon Beer? It’s a Stretch.
[Cache #207] By Andris Pone – President, Coin Branding – Of women who drink, 70% don’t drink beer. Most Lululemon customers are women – women who take careful care of their health. And women who take careful care of their health drink even less booze and read more
Is Canada’s Brand a Joke?
[Cache - #138] Canada is not a hypocrite. But the founder of one of its biggest companies, a company built entirely on the idea of inclusion, tells women they are too fat and do not belong. Canada is egalitarian, but read more
Posted in what is a brand?, what is branding?
Tagged andris pone, BNN, Brand: It Ain't the Logo, branding, Cache, Canada, Canada's brand, CBC Radio One, Justin Bieber, lululemon, Rob Ford, toronto
2 Comments
Lululemon May Be BS; Tangerine May Be A Peach.
[Cache - #137] Note: a comment from yours truly on Indigo’s stock price drop, in the National Post. Lululemon May Be BS. Now we know why Lululemon founder and chairman Chip Wilson stays mainly behind the scenes. For a guy who read more
Posted in best brand names, brand character, brand experience, brand foundation, brand identity, brand messaging, brand names, Chief Brand Officer, hypermessaging, logos, positioning, remark-able, taglines, trademarks
Tagged andris pone, BNN, brand names, Brand: It Ain't the Logo, branding, Cache, CBC Radio One, ING Direct Tangerine, lululemon, lululemon manifesto, national post, Visa
2 Comments
Top 5 (or is it Bottom 5?) Worst Brands of the Year
Last week, I wrote about the Top 10 best brands of the decade on the basis of position clarity and consistency. And I asked for your vote on who you thought deserved the #1 spot. Click here to see the read more
Posted in consistency, positioning
Tagged balea, bell, head and shoulders, lululemon, shoppers drug mart, subway, worst brands of 2009
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The results are in: Apple, Porter are the decade’s top brands
It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the decade? Here are the results as of December 31: Apple read more
Posted in consistency, positioning
Tagged apple, best brands of the decade, branding, energizer, four seasons, lululemon, mastercard, porter, porter airlines, starbucks, subway, volvo, westjet
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Top 10 Best Brands of the Decade
The essence of branding is being different. The logic is simple: if you hope to outperform competitors, you must give customers reasons to do business with you instead of someone else. And so you must clearly articulate these reasons in read more
Viva La Lululemon
[Cache - #142] Be careful. This is the advice I received from at least three people upon telling them I was going to Mexico over Christmas – because the Mexican brand is highly associated in Canadian minds with getting killed in a variety of read more