Tag Archives: lululemon

Lululemon Beer? It’s a Stretch.

Posted on July 24, 2015 by Coin - 3 Comments

[Cache #207] By Andris Pone – President, Coin Branding — Of women who drink, 70% don’t drink beer.  Most Lululemon customers are women – women who take careful care of their health.  And women who take careful care of their health drink even less booze and read more

Posted in brand names, consistency, mission/vision/values, positioning | Tagged , , , , , , , , , | 3 Comments

Viva La Lululemon

Posted on January 17, 2014 by Coin - 2 Comments

[Cache – #142] Be careful. This is the advice I received from at least three people upon telling them I was going to Mexico over Christmas – because the Mexican brand is highly associated in Canadian minds with getting killed in a variety of read more

Posted in andris pone media comment, brand foundation | Tagged , , , , | 2 Comments

Lululemon’s tumbling stock price – Comment in National Post by Andris Pone

Posted on January 15, 2014 by Coin - Comments Off on Lululemon’s tumbling stock price – Comment in National Post by Andris Pone

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Top 5 (or is it Bottom 5?) Worst Brands of the Year

Posted on December 31, 2009 by Coin - Comments Off on Top 5 (or is it Bottom 5?) Worst Brands of the Year

Last week, I wrote about the Top 10 best brands of the decade on the basis of position clarity and consistency. And I asked for your vote on who you thought deserved the #1 spot. Click here to see the read more

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The results are in: Apple, Porter are the decade’s top brands

Posted on December 31, 2009 by Coin - Comments Off on The results are in: Apple, Porter are the decade’s top brands

It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the decade? Here are the results as of December 31: Apple read more

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Top 10 Best Brands of the Decade

Posted on December 22, 2009 by Coin - Comments Off on Top 10 Best Brands of the Decade

The essence of branding is being different. The logic is simple: if you hope to outperform competitors, you must give customers reasons to do business with you instead of someone else. And so you must clearly articulate these reasons in read more

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