Lululemon Beer? It’s a Stretch.
By Andris Pone – President, Coin Branding — Of women who drink, 70% don’t drink beer. Most Lululemon customers are women – women who take careful care of their health. And women who ...
Viva La Lululemon
Be careful. This is the advice I received from at least three people upon telling them I was going to Mexico over Christmas – because the Mexican brand is highly ...
Lululemon shares tumble after profit warning
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Is Canada’s Brand a Joke?
Canada is not a hypocrite. But the founder of one of its biggest companies, a company built entirely on the idea of inclusion, tells women they are ...
Lululemon May Be BS; Tangerine May Be A Peach.
Note: a comment from yours truly on Indigo’s stock price drop, in the National Post. Lululemon May Be BS. Now we know why Lululemon founder and chairman Chip ...
Top 5 (or is it Bottom 5?) Worst Brands of the Year
Last week, I wrote about the Top 10 best brands of the decade on the basis of position clarity and consistency. And I asked for your vote on who you ...