Tag Archives: Justin Trudeau

Sophie Scares Us

[Cache #240] By Andris Pone – President, Coin Branding – Sophie’s crime?  Being popular.  And beautiful.  And articulate, stylish, pleasant, warm and giving.   In sum, she has a strong personal brand, one that rubs some people the wrong way.   Because read more

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The Edible Prime Minister

[Cache #218] By Andris Pone – President, Coin Branding – Ask the Toronto Blue Jays.  Or even better, ask Justin Trudeau:  everyone loves a winner. Even the people who didn’t vote Liberal have grudgingly acknowledged that he has great looks and dreamy hair.  And read more

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Justin’s Branding Jiu-Jitsu

[Cache #217] By Andris Pone – President, Coin Branding – We know Justin Trudeau, who literally beat up the much bigger Brazeau, to be a good boxer.  As effective (and satisfying) as Trudeau’s pugilistic skills proved to be, he has elected not to metaphorically employ them read more

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