Tag Archives: incharge canada

Branding: Why bother?

[Cache – #32] Being different is the essence of branding. If you’re not different, you’re the same – so why would anyone choose you instead of your competitors? To establish and perpetuate your point(s) of difference, there are many tools read more

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Developing your tagline: be different

A brand position is defined as how we are different. And a tagline is defined as how we say we are different. Think of Subway. When most people think about what makes them different from their fast food competitors, they read more

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