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Tag Archives: Hotel Gelato
Book excerpt: Bootylicious and BlackBerry Jam
[Cache – #79] The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™), #1 the Globe and Mail‘s list of business bestsellers, is now available for sale in hard copy. Buy the book here. This read more
Tassimo out of order
[Cache – #3] Before you can name something, you have to know what it – your organization, product or service – is. In other words, you have to get to the bottom of what makes you different. Zipcar relates a read more
Posted in Uncategorized
Tagged brand position, brand positioning, Cache, Hotel Gelato, tassimo, zipcar
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Hotel Gelato: Tom and Suri Cruise are impressed
My clients, with a combined 50 years of experience in the luxury hotel business, decided to make delicious gelato and other treats accessible to everyone. Hence the gluten-free and sugar-free selections in a menu that also includes far and away read more
Posted in brand names, positioning
Tagged blogTO review, brand name, brand positioning, Hotel Gelato, Suri Cruise, Tom Cruise
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Hotel Gelato: Stay for dessert
Paid my first visit to this client today, in Toronto on Eglinton Avenue West, west of Avenue – and was thrilled to see they are busy. Two guys with luxury hotel backgrounds offering exceptional service and food-sensitivity sensitivity, in a read more