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Tag Archives: Hotel Gelato
Book excerpt: Bootylicious and BlackBerry Jam
[Cache – #79] The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™), #1 the Globe and Mail‘s list of business bestsellers, is now available for sale in hard copy. Buy the book here. This read more
Posted in Uncategorized
Tagged blackberry jam, BlackBerry Jam Sessions, brand names, Brand: It Ain't the Logo, Cache, Globe and Mail business bestseller, Hotel Gelato, likewise
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Tassimo out of order
[Cache – #3] Before you can name something, you have to know what it – your organization, product or service – is. In other words, you have to get to the bottom of what makes you different. Zipcar relates a read more
Posted in Uncategorized
Tagged brand position, brand positioning, Cache, Hotel Gelato, tassimo, zipcar
2 Comments
Hotel Gelato: Tom and Suri Cruise are impressed
My clients, with a combined 50 years of experience in the luxury hotel business, decided to make delicious gelato and other treats accessible to everyone. Hence the gluten-free and sugar-free selections in a menu that also includes far and away read more
Posted in brand names, positioning
Tagged blogTO review, brand name, brand positioning, Hotel Gelato, Suri Cruise, Tom Cruise
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Hotel Gelato: Stay for dessert
Paid my first visit to this client today, in Toronto on Eglinton Avenue West, west of Avenue – and was thrilled to see they are busy. Two guys with luxury hotel backgrounds offering exceptional service and food-sensitivity sensitivity, in a read more
Posted in brand experience, customer service
Tagged Hotel Gelato, stay for dessert
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