Tag Archives: HealthAchieve

All Hail The Property Princess

[Cache - #113] Want to be mediocre?  Easy:  just be inconsistent. So says Jim Collins, the world’s most-read management guru, with more than 10 million books sold – including classics like Good to Great and his most recent volume, Great read more

Posted in brand names, consistency, positioning, remark-able, what is a brand? | Tagged , , , , , , , , , , , | 2 Comments