Tag Archives: core purpose

Coming This Year: A New Chapter

[Cache #225] — By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday it was so cold I had to turn the fan off. read more

Posted in brand foundation, mission statements, mission/vision/values, personal branding, positioning, reason to believe, self-actualization | Tagged , , , , , , , , , , , , , | Leave a comment

You’re Different, Right? Two Ways to Act Like It.

[Cache #216] By Andris Pone – President, Coin Branding — Go Jays Go. Also, it’s important to articulate a strong set of values for your personal brand.  Except that writing them down is not enough.  You actually have to behave in accordance with them. read more

Posted in andris pone media comment, brand character, brand differentiation, brand foundation, brand values, mission/vision/values, personal branding | Tagged , , , , , , , , , , , | Leave a comment

Why Are You Here? Get It In Writing.

[Cache #215] By Andris Pone – President, Coin Branding — Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

Posted in brand differentiation, brand foundation, core purpose, health care, mission statements, mission/vision/values, personal branding, positioning | Tagged , , , , , , , , , , | 2 Comments

The Stories We Tell Ourselves

[Cache #201] “The story – from Rumpelstiltskin to War and Peace – is one of the basic tools invented by the human mind for the purpose of understanding.  There have been great societies that did not use the wheel, but read more

Posted in brand character, brand foundation, brand stories, core purpose, mission/vision/values, personal branding, self-actualization | Tagged , , , , , , , , , , | Leave a comment

If You Want People To Care

[Cache #170] The skinny guy with the grey hair walked on stage to a chorus of Happy Birthday.  He leaned into the microphone with a mock scowl, and emphasized his curse:  “I knew somebody would have to point out that I’m seventy-f____ing-one years old.” The man was Roger read more

Posted in brand messaging, core purpose, key messaging, logos, remark-able | Tagged , , , , , , , , , , , | Leave a comment