Tag Archives: Cirque Du Soleil

Tough Mudder: Brown Mud, Blue Ocean

[Cache – #116] A shocking number of people want to be electrocuted.  This is just one of the many things I learned from watching last weekend’s Tough Mudder race north of Toronto, in which 20,000 people paid good money to run a read more

Posted in brand names, brand stories, positioning | Tagged , , , , , , , , | 4 Comments

Your Guns or Your Children. Your Choice.

[Cache – #99] Coming soon:  Best and Worst Brand Names of 2012 ** Brand positioning can be very much about defining the frame of reference:  think of how Subway’s menu doesn’t fit the “fast food” frame of reference like McDonald’s read more

Posted in Chief Brand Officer, positioning | Tagged , , , , , , , | 3 Comments