Tag Archives: CFL

The Fumble That Wasn’t

[Cache #221] By Andris Pone – President, Coin Branding – “A colossal mistake, an enormous opportunity squandered.” That’s what I wrote two-and-a-half years ago in this space in the process of lambasting the ownership of Ottawa’s new CFL football team for naming read more

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Tim Hortons: Brazilian as a Bikini Line

[Cache #183] By Andris Pone President, Coin Branding – The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim Hortons remains, in the Canuck mindset, as Canadian as snowfall in June.  Despite the read more

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