Tag Archives: brand advertising

You Deserve Better

[Cache #245] By Andris Pone – President, Coin Branding — In the season of the summer read, perhaps the most important story you could consider is your own.  What is it, exactly?  And how well or poorly are you telling read more

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Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding — What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

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What Gordon Ramsay would say about Metro

I am a huge fan of Gordon Ramsay’s Kitchen Nightmares.  Here is a guy that comes into your struggling restaurant and totally destroys everything you thought you knew – and then like a Marine, builds you back up.  Along the read more

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