Tag Archives: BlackBerry

The BlackBerry Raspberry

[Cache - #105] Imagine the stock price of your company has fallen 80% in the past two years.  You have one final chance to make a comeback:  it’s do-or-die, period.  So you bet the future of your company on two products, read more

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BlackBerry Jam rocks: the power (ballad) of great brand naming

[Cache - #87] RIM executives singing a love song to the people who make apps for BlackBerrys?  It makes absolutely no sense. Until you consider that the video was released at an annual developer conference called BlackBerry Jam.  There isn’t a read more

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You can be better than BlackBerry

[Cache - #52] Names have jobs to do. Which ones do them best and worst? Given RIM’s tanking stock price, this may not seem like much to aim for. Yet their 2011 blunder on BlackBerry BBX, despite resources that are read more

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BlackBerry BBX: the wrong name for a brand in a jam

[Cache - #44] Central to RIM’s tanking stock price – down more than 50% in the past year – is the complaint among analysts and consumers alike that the company has been almost entirely ineffective at making its products competitive read more

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Names and taglines: Valentine’s edition

[Cache - #11] Valentine’s Day comes but once a year, but in the world of brands, love is always in the air.  There are more than 1,700 trademarks in Canada for brand names and taglines containing the word love.  Among read more

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