Tag Archives: best brand names

Great, and Not So Great, Moments in Brand Naming History

Posted in best brand names, brand names, trademarks, worst brand names | Tagged , , | Leave a comment

As the summer ends, some new inspiration

[Cache - #83] Summer is nearing its end.  On this bittersweet long weekend, many of us will escape the city in a glorious bid to escape the season’s demise.  In our travels, in the small towns and roadside stops will read more

Posted in brand names | Tagged , , , , , , , , , , , , | 2 Comments

Embarrassing British towns, and other stories

[Cache - #81] I noticed several interesting naming stories around the web this week.  Enjoy. Shitterton called worst-named British town Brand naming:  rhyme to train the brain Did Gary Carter invent the “F-Bomb”? Is a company with a Syrian domain read more

Posted in Uncategorized | Tagged , , , , , , , , , , , , | 2 Comments

Woofstock names not up to sniff

[Cache - #73] Woofstock is a great, cost-efficient name because it immediately gives us a sense of what it represents:  North America’s largest dog festival.  And so it was in Toronto’s St. Lawrence Market last weekend that thousands of canines read more

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

This Victoria Day, watch for Prints Charming

[Cache - #69] As you stroll the small town and big city streets this long weekend, you are sure to see the unmatchable creativity of small store owners on display.  Have a fun and safe weekend.

Posted in Uncategorized | Tagged , , , , , , , , , | 1 Comment

When you’re out of Effen ideas

[Cache - #58] Elsewhere I have described FCUK, the name for a clothing brand, as “creatively bankrupt.”  When you resort to jumbling swearwords, you’re pretty much out of ideas.  But the name, which ostensibly stands for French Connection UK, is read more

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

A Fairy Tale from Public Mobile

[Cache - #57] Public Mobile is a great name – theoretically, at least.  Its potential greatness lies in the storytelling possibilities it opens up.  The word “public” helps tell the central brand story:  that Public is different from the big read more

Posted in Uncategorized | Tagged , , , , , , , , | 2 Comments

Valentine’s Part 2: Victoria has a Secret

[Cache - #56] Will you be setting the mood with a Valentine’s gift?  Romance is one of the most powerful triggers to the things we buy – choices aided by sultry naming.  Here’s a top three list of romantic names read more

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment