Great, and Not So Great, Moments in Brand Naming History
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Best and Worst New Brand Names of 2012 include Justin Bieber’s Girlfriend, Fiat Abarth
By: Andris Pone – President, Coin Branding John McKeown – Trade Mark Lawyer, Goldman Sloan Nash & Haber LLP From Abarth to Zzzquil, it’s been an exciting ...
As the summer ends, some new inspiration
Summer is nearing its end. On this bittersweet long weekend, many of us will escape the city in a glorious bid to escape the season’s demise. In ...
Embarrassing British towns, and other stories
I noticed several interesting naming stories around the web this week. Enjoy. Shitterton called worst-named British town Brand naming: rhyme to train the brain Did Gary Carter ...
Woofstock names not up to sniff
Woofstock is a great, cost-efficient name because it immediately gives us a sense of what it represents: North America’s largest dog festival. And so it was in ...
This Victoria Day, watch for Prints Charming
As you stroll the small town and big city streets this long weekend, you are sure to see the unmatchable creativity of small store owners on display. ...