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Tag Archives: best brand names
Great, and Not So Great, Moments in Brand Naming History
Posted in best brand names, brand names, trademarks, worst brand names
Tagged best brand names, naming process, worst brand names
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As the summer ends, some new inspiration
[Cache – #83] Summer is nearing its end. On this bittersweet long weekend, many of us will escape the city in a glorious bid to escape the season’s demise. In our travels, in the small towns and roadside stops will read more
Posted in brand names
Tagged Air Creebec, best brand names, brand names, brand naming, branding, Cache, Espressamente, Foodism, Illy, Ma Zone, Montreal, Pinq Taco, The Merchant of Tennis
2 Comments
Embarrassing British towns, and other stories
[Cache – #81] I noticed several interesting naming stories around the web this week. Enjoy. Shitterton called worst-named British town Brand naming: rhyme to train the brain Did Gary Carter invent the “F-Bomb”? Is a company with a Syrian domain read more
Posted in Uncategorized
Tagged best brand names, brand names, Brand naming: rhyme to train the brain, branding, Cache, Did Gary Carter invent the "F-Bomb"?, insensitive brandin, Is a company with a Syrian domain name violating US sanctions?, naming, Shitterton called worst-named British town, Toyota "Spade" minivan displays racy styling, What's the plural of Prius?, worst brand names
2 Comments
Woofstock names not up to sniff
[Cache – #73] Woofstock is a great, cost-efficient name because it immediately gives us a sense of what it represents: North America’s largest dog festival. And so it was in Toronto’s St. Lawrence Market last weekend that thousands of canines read more
Posted in Uncategorized
Tagged best brand names, brand names, branding, Cache, how to choose a brand name, k9 couture, nutram, petclix, regeneril, smoochy poochy, st. lawrence market, woofstock, worst brand names
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This Victoria Day, watch for Prints Charming
[Cache – #69] As you stroll the small town and big city streets this long weekend, you are sure to see the unmatchable creativity of small store owners on display. Have a fun and safe weekend.
Hop 5 Easter-themed brands
[Cache – #63] 5.Volkswagen Rabbit 4.Cadbury Creme Eggs 3.Hop Addict 2.Buick Lacrosse 1.L’Eggs COMING SOON: A newly-updated and revised edition of the Globe and Mail-bestselling Brand: It Ain’t the Logo* (*It’s what people think of you) – with read more
When you’re out of Effen ideas
[Cache – #58] Elsewhere I have described FCUK, the name for a clothing brand, as “creatively bankrupt.” When you resort to jumbling swearwords, you’re pretty much out of ideas. But the name, which ostensibly stands for French Connection UK, is read more
Posted in Uncategorized
Tagged best brand names, branding, Cache, effen vodka, FCUK, great names mean business, worst brand names
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A Fairy Tale from Public Mobile
[Cache – #57] Public Mobile is a great name – theoretically, at least. Its potential greatness lies in the storytelling possibilities it opens up. The word “public” helps tell the central brand story: that Public is different from the big read more
Posted in Uncategorized
Tagged bell, best brand names, branding, Cache, everybody talk, public mobile, rogers, telus, worst brand names
2 Comments
Valentine’s Part 2: Victoria has a Secret
[Cache – #56] Will you be setting the mood with a Valentine’s gift? Romance is one of the most powerful triggers to the things we buy – choices aided by sultry naming. Here’s a top three list of romantic names read more
Posted in Uncategorized
Tagged best brand names, branding, Cache, condo rehab, Godiva, Tiffany's, Valentine's Day, victoria's secret, worst brand names
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