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Tag Archives: Bayer
Bigger Isn’t Better for Bayer – Or For You
[Cache #174] SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, founder, and CEO of a little company with big plans. read more
Posted in brand differentiation, brand identity, brand names, Chief Brand Officer, key messaging, logos, positioning, taglines
Tagged Al Ries, andris pone, Angela Meharg, apple, Aspirin, Bayer, brand strategy, Brand: It Ain't the Logo, branding, Cache, Datisfy, GE, Google, Jack Trout, Jay Levinson, Makrolon, Samsung, Seth Godin, TTC
Comments Off on Bigger Isn’t Better for Bayer – Or For You