Tag Archives: Addition Elle

By and Large, Addition Elle Got It Right

[Cache #234] By Andris Pone – President, Coin Branding – “One of the fundamental lessons of social media is that someone, somewhere, will always be offended.”  Kelly McParland, National Post   The subject of a woman’s weight is one of the riskiest read more

Posted in brand differentiation, consistency, positioning | Tagged , , , , , , , , , | 5 Comments