I Give Trump the Gold Medal
By Andris Pone – President, Coin Branding — What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. ...
What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.
By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and ...
For Google, Alphabet Might Spell Trouble
By Andris Pone – President, Coin Branding — Really? They forgot to Google it? Not likely. Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet. My ...
The Price You Don’t Have to Pay
By Andris Pone President, Coin Branding — “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, ...
Bigger Isn’t Better for Bayer – Or For You
SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, ...