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Tag Archives: Google
I Give Trump the Gold Medal
[Cache #247] By Andris Pone – President, Coin Branding – What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway. The above are the brands defined read more
Posted in brand awareness, brand equity, brand names, positioning, what is a brand?
Tagged andris pone, apple, AT&T, brand strategy, Cache, Cisco, Coca-Cola, Coin Branding, definition of brand, definition of branding, Donald Trump, Facebook, Forbes, Google, Harvard, IBM, ISIS, McDonald's, Microsoft, Olympics, Oracle, what is a brand?
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What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.
[Cache #235] By Andris Pone – President, Coin Branding – As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more
For Google, Alphabet Might Spell Trouble
[Cache #210] By Andris Pone – President, Coin Branding – Really? They forgot to Google it? Not likely. Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet. My first Google search of the story led to The New read more
Posted in brand names, remark-able, trademarks
Tagged Adrian Kaplan, Alphabet, andris pone, BMW, brand naming, brand strategy, brand trademarks, branding, branding blog, Cache, Coin Branding, Dove, Google, Piasetzki Nenniger Kvas, Triumph, VIA
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The Price You Don’t Have to Pay
[Cache #189] By Andris Pone President, Coin Branding – “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, with a measure of pride in their voices, that most read more
Posted in brand advertising, brand differentiation, brand equity, brand experience, hypermessaging, key messaging, personal branding, positioning, remark-able
Tagged Amazon, Andris, apple, brand strategy, Cache, Canadian Tire, Coin Branding, Google, Hudson's Bay, Jeff Bezos, Louis Vuitton
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Bigger Isn’t Better for Bayer – Or For You
[Cache #174] SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, founder, and CEO of a little company with big plans. read more
Posted in brand differentiation, brand identity, brand names, Chief Brand Officer, key messaging, logos, positioning, taglines
Tagged Al Ries, andris pone, Angela Meharg, apple, Aspirin, Bayer, brand strategy, Brand: It Ain't the Logo, branding, Cache, Datisfy, GE, Google, Jack Trout, Jay Levinson, Makrolon, Samsung, Seth Godin, TTC
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