Tag Archives: Google

I Give Trump the Gold Medal

[Cache #247] By Andris Pone – President, Coin Branding — What’s the biggest brand in the world?  It’s not Apple.  Or Google.  Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway.  The above are the brands defined read more

Posted in brand awareness, brand equity, brand names, positioning, what is a brand? | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.

[Cache #235] By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more

Posted in brand foundation, brand names, mission/vision/values, rebranding | Tagged , , , , , , , , , , , , , , | 4 Comments

For Google, Alphabet Might Spell Trouble

[Cache #210] By Andris Pone – President, Coin Branding — Really?  They forgot to Google it? Not likely.  Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet.  My first Google search of the story led to The New read more

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The Price You Don’t Have to Pay

[Cache #189] By Andris Pone President, Coin Branding — “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, with a measure of pride in their voices, that most read more

Posted in brand advertising, brand differentiation, brand equity, brand experience, hypermessaging, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , | Leave a comment