Sign Up
Top Posts
Blogroll
- Beauparlant Design
- Consumerist
- David Aaker
- Donna Santos Studio
- Globe and Mail
- Hollie Shaw – National Post
- Imaginis Business Development
- International Ass'n of Franchisees and Dealers
- Kobayashi Online
- Lab Creative
- Made to Stick
- Marina Strauss – Globe and Mail
- Marketing Profs
- One Look
- Scott Deveau – National Post
- Seth Godin
- The National
- The Onion
- Toronto Star
Brands I'm blogging about
- 9/11
- Abercrombie and Fitch
- Accenture
- Addition Elle
- Adrian Peterson
- Aerie
- Aeroplan
- Air Canada
- Air Canada Express
- Al Ries
- Alphabet
- American Apparel
- Anthony Weiner
- Anytime Fitness
- Apple
- Arizona Cardinals
- Arizona Coyotes
- AT&T
- Bar Rescue
- Barack Obama
- BART
- Bayer
- beerbistro
- Bell
- Ben & Jerry's
- Best Buy
- Bill Clinton
- Bill Cosby
- Birdman
- Birks
- Blackberry
- BMO
- BMO Financial Group
- BMW
- Bud Light
- Buffalo Bills
- Canada
- Canada Goose
- Canadian Tire
- CBC
- Celebrity
- CFL
- Charlie Hebdo
- Cirque Du Soleil
- Clayton Ruby
- Club Intrawest
- Craft Dogs
- CraveTV
- Crucial Conversations
- Cuba
- David Letterman
- Diamond Resorts International
- Dineen
- Don Cherry
- Donald Trump
- Dov Charney
- Dove
- Dragon's Den
- Earls
- ED
- Eddie Greenspan
- Ellen DeGeneres
- Enron
- Epilepsy Toronto
- Fairmont Hotels & Resorts
- Fashion Heals
- Fat Bastard
- FCUK
- FedEx
- Fidelity
- Floridita
- Foster
- Four Seasons Hotels and Resorts
- Frogbox
- Front National
- Gatorade
- GE
- Gillette
- Globe and Mail
- Head and Shoulders
- HealthAchieve
- Holt Renfrew
- Home Depot
- Home Trust Financial
- Hotel Gelato
- Humber River Hospital
- Ice Bucket Challenge
- ICI
- IKEA
- Indigo
- ING Direct
- Ioanna Roumeliotis
- Isaac Newton
- James Reimer
- Jian Ghomeshi
- Jim Collins
- Jim Kelly
- Jimmy Fallon
- Joel Tillinghast
- Jon Taffer
- Justin Bieber
- Justin Trudeau
- Kanye West
- Kanye West
- Kathleen Wynne
- Kijiji
- Kindle
- Kobo
- La Closette
- Labatt
- Lance Armstrong
- Las Vegas
- Lexus
- Lift Salon and Spa
- LikeWise
- Loonie
- Louis Vuitton
- Lululemon
- MADD
- Marie Henein
- Marine Le Pen
- Martha Stewart
- Maytag
- McKinsey and Company
- Metro
- Michael Keaton
- Michelin
- Microsoft
- Mike Babcock
- Mike Tyson
- Mitt Romney
- Molson-Coors
- Monica Lewinsky
- Monty Python
- Movember
- Naomi Klein
- National Post
- NBA
- Nelson Mandela
- Netflix
- New Zealand All Blacks
- NFL
- NHL
- Nike
- Nordstrom
- Oaken Financial
- Olympics
- Ontario craft brewers
- Oprah
- Ottawa RedBlacks
- Ottawa Rough Riders
- Ottawa Senators
- Pan Am Games
- Paulina Gretzky
- Phoenix Coyotes
- Pink Floyd
- Porsche
- Porter Airlines
- Public Mobile
- Q
- Radio-Canada
- Ray Rice
- RIM
- Ritz Carlton
- Rob Ford
- Robin Williams
- Roger Goodell
- Roger Waters
- Rogers
- Rogers Centre
- Rush
- Rush Limbaugh
- Samsung
- Scotiabank BuskerBall
- Scotiabank BuskerFest
- Second Cup
- Shad
- Shomi
- Sick Kids Hospital
- Simon Sinek
- SkyDome
- Sleeman
- Slutwalk
- Smart car
- Southwest Airlines
- Spence Diamonds
- Sprott
- Staples
- Starbucks
- Starburst
- Steam Whistle
- Stella Artois
- Stephen Harper
- Subway
- Super Bowl
- Tag Heuer
- Tangerine
- Target
- Tassimo
- TED
- TekSavvy
- Telus
- The Bay
- The Beatles
- The Beatles
- The Beer Store
- The Gap
- The Onion
- The Rolling Stones
- Tiffany's
- Tiger Woods
- Tim Hortons
- Tisdale
- Tom Marchese
- Toonie
- Toronto
- Toronto Blue Jays
- Toronto FC
- Toronto Maple Leafs
- Toronto Raptors
- Toshiba
- Tough Mudder
- Toyota
- Triumph
- TTC
- Uber
- Under Armour
- VIA
- Viagra
- Victoria's Secret
- Vimy Foundation
- Volkswagen
- Volvo
- Walmart
- Westin
- WestJet
- William Osler Health System
- Winnipeg
- Winnipeg Jets
- World Cup Soccer
- Xerox
- Yellow Pages
- Zappos
- Zazeen
- Zipcar
Categories
Archives
Tag Archives: Google
I Give Trump the Gold Medal
[Cache #247] By Andris Pone – President, Coin Branding — What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway. The above are the brands defined read more
Posted in brand awareness, brand equity, brand names, positioning, what is a brand?
Tagged andris pone, apple, AT&T, brand strategy, Cache, Cisco, Coca-Cola, Coin Branding, definition of brand, definition of branding, Donald Trump, Facebook, Forbes, Google, Harvard, IBM, ISIS, McDonald's, Microsoft, Olympics, Oracle, what is a brand?
Comments Off on I Give Trump the Gold Medal
What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.
[Cache #235] By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more
For Google, Alphabet Might Spell Trouble
[Cache #210] By Andris Pone – President, Coin Branding — Really? They forgot to Google it? Not likely. Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet. My first Google search of the story led to The New read more
Posted in brand names, remark-able, trademarks
Tagged Adrian Kaplan, Alphabet, andris pone, BMW, brand naming, brand strategy, brand trademarks, branding, branding blog, Cache, Coin Branding, Dove, Google, Piasetzki Nenniger Kvas, Triumph, VIA
Comments Off on For Google, Alphabet Might Spell Trouble
The Price You Don’t Have to Pay
[Cache #189] By Andris Pone President, Coin Branding — “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, with a measure of pride in their voices, that most read more
Posted in brand advertising, brand differentiation, brand equity, brand experience, hypermessaging, key messaging, personal branding, positioning, remark-able
Tagged Amazon, Andris, apple, brand strategy, Cache, Canadian Tire, Coin Branding, Google, Hudson's Bay, Jeff Bezos, Louis Vuitton
Comments Off on The Price You Don’t Have to Pay
Bigger Isn’t Better for Bayer – Or For You
[Cache #174] SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, founder, and CEO of a little company with big plans. read more
Posted in brand differentiation, brand identity, brand names, Chief Brand Officer, key messaging, logos, positioning, taglines
Tagged Al Ries, andris pone, Angela Meharg, apple, Aspirin, Bayer, brand strategy, Brand: It Ain't the Logo, branding, Cache, Datisfy, GE, Google, Jack Trout, Jay Levinson, Makrolon, Samsung, Seth Godin, TTC
Comments Off on Bigger Isn’t Better for Bayer – Or For You