“Andris is a true brand strategist and exceptional communicator,
who brings unique perspectives and imaginative ideas. His level of
knowledge of brand strategy is outstanding, and his passion and
sense of humour made it fun to work with him.”


andris pone, president


Andris Pone is co-author of the Globe and Mail #1 business bestseller, Brand: It Ain’t the Logo* (*It’s what people think of you™).  His vision is a world in which every person can share their unique gifts in pursuit of their livelihood.


Supporting this vision is the Coin mission of helping organizations differentiate from the competition and drive results by articulating a value proposition that unleashes employees’ full potential.


Andris is praised by clients as a thoughtful, articulate facilitator and world-class wordsmith – as someone deeply passionate about leading them to the very best business result by helping them challenge assumptions and think outside the box.


He has worked on brand positioning, naming and personal branding assignments for prominent organizations including Four Seasons Hotels and Resorts, Interbrand, Intel, Bombardier, EllisDon, Kinross Gold, Purolator, Fairmont Hotels & Resorts and the Richard Ivey School of Business.


His name portfolio includes LikeWise (for Canadian Tire), Revera, KingSett Capital, Uprising (for EllisDon), Enclude, Oaken (for Home Trust Financial), Datisfy, Factora, Hotel Gelato and Turnout (for the National Ballet of Canada).


Especially deep experience is in health care – with clients including the Ontario Hospital Association, the Governance Centre of Excellence, HealthAchieve, Morneau Shepell, York Central Hospital, Responsive Management Group and William Osler Health System.


Financial and insurance are additional verticals of especially extensive experience.  Andris has worked on business unit and personal branding with insurance and investment executives at Sun Life, BMO Nesbitt Burns, RBC Wealth Management and CIBC Wood Gundy.  In the field of independent insurance advisory, his client list includes Levine Financial Group, Integrated Financial Strategies, Ron Scott Financial, LTCI Consulting, Guilfoyle Financial, Isaacson Financial, Producers Group, Moakler Wealth Management and Black Spruce Financial.


Andris is frequently asked for comment by media outlets including the National Post and CBC Radio One.  Television appearances include on the Business News Network and The National, the CBC’s flagship news program.  Andris has also provided comment for the Globe and Mail and written opinion pieces for Marketing magazine.


Andris Pone attended Saint Mary’s University in Halifax and graduated summa cum laude with a degree in Political Science.  He also holds an MBA, with specializations in Marketing and Strategy, from the Schulich School of Business.