“Andris is a true brand strategist and exceptional communicator,
who brings unique perspectives and imaginative ideas. His level of
knowledge of brand strategy is outstanding, and his passion and
sense of humour made it fun to work with him.”


andris pone, president


Andris Pone is author of the Amazon-bestselling Attract:  Power Up Your One-of-a-Kind Personal Brand and co-author of the Globe and Mail #1 business bestseller, Brand: It Ain’t the Logo* (*It’s what people think of you™)  


Andris believes that everyone has a unique gift and the right to share it.  He uses a unique talent with the written word – in the form of highly persuasive names, brand foundations and taglines – to help his clients express one-of-a-kind value propositions and share them with the world.


His clients include Four Seasons, Fairmont, Canadian Tire, Revera, Advocis, Kinross Gold, Morneau Shepell, Home Trust, the Prime Minister’s Office (PMO), the National Ballet of Canada and many more.  A particular area of expertise is personal branding for investment and insurance advisors at firms including Sun Life Financial, BMO Nesbitt Burns, CIBC, RBC Wealth Management and HollisWealth, along with many independent brokerages.


Andris has a national profile in Canada as a branding expert on TV, radio and in print.  He is frequently called upon by CBC’s The National, CBC Radio One and the National Post.  He has appeared on the Business News Network, been published in Marketing magazine and written more than 250 weekly issues of Cache, the official blog of Coin Branding.  A complete list of his media appearances is here.


A sought-after speaker, Andris has given keynotes throughout North America to Starbucks, RBC, Sun Life, Home Depot, Unisource, the Government of Canada, TD Bank, Aon and many others.  A list of his speaking appearances is here.


Andris graduated summa cum laude with a degree in Political Science from Saint Mary’s University in Halifax and holds an MBA from the Schulich School of Business in Toronto.