“Andris is a true brand strategist and exceptional communicator,
who brings unique perspectives and imaginative ideas. His level of
knowledge of brand strategy is outstanding, and his passion and
sense of humour made it fun to work with him.”


andris pone, president


Andris Pone is co-author of the Globe and Mail #1 business bestseller, Brand: It Ain’t the Logo* (*It’s what people think of you™) and author of Attract:  Power Up Your One-of-a-Kind Personal Brand, coming fall 2017.
Andris believes that everyone has a unique gift and the right to share it.  As a world-class wordsmith, he has 14 years of experience helping organizations and individuals express precisely what their differentiating factors are – by building compelling brand foundations and names for clients including Four Seasons, Fairmont, Canadian Tire, Revera, Advocis, Kinross Gold, Morneau Shepell, Home Trust, the National Ballet of Canada and many more.  A particular area of expertise is personal branding for investment and insurance advisors at firms including Sun Life Financial, BMO Nesbitt Burns, CIBC, RBC Wealth Management and HollisWealth, along with many independent brokerages.
Andris has a national profile in Canada as a branding expert on TV, radio and in print.  He is the go-to branding expert for CBC’s The National, CBC Radio One and the National Post.  He has appeared several times on the Business News Network, has been published in Marketing magazine and has written more than 250 weekly issues of Cache, the official blog of Coin Branding.  A complete list of his media appearances is here.
A sought-after speaker, Andris has given keynotes throughout North America to Starbucks, RBC, Sun Life, Home Depot, Unisource, the Government of Canada, TD Bank, AON and many others.  A list of his speaking appearances is here.
Andris graduated summa cum laude with a degree in Political Science from Saint Mary’s University in Halifax and holds an MBA from the Schulich School of Business in Toronto.