Is Your Brand Worthless? Then Your Name Shouldn’t Be Either.
By Andris Pone President, Coin Branding — “What’s a Zoosk?” This query formed the first sentence of our chapter on naming in Brand: It Ain’t the Logo. Three years later, ...
Brand: It Ain’t the Logo – Now on sale and number one
Now on sale The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™) is now available for sale in hard ...
Acting the part
I was flipping through the channels the other day and noticed a well-known A-list actor in a decidedly B-level movie. The kind that has low production values ...