Want to Win? Ask Yourself Why.
SPECIAL GUEST BLOGGER: JENNIFER LOMAX We are very pleased to present a guest post by our strategic partner Jennifer Lomax, freelance consultant, Senior Strategic Planner at Harbinger and a ...
The difference between a brand and its visual identity
A brand is not a logo or any other artwork. A brand is what people think of you. Those thoughts are shaped by the multitude of encounters that people have ...