I Give Trump the Gold Medal
By Andris Pone – President, Coin Branding — What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. ...
Tiger, Daly, and the economics of bad boy brands
A colleague of mine thinks Tiger is faking it. That Tiger has been playing poorly on purpose, to generate sympathy and crawl his way back into our ...