Tag Archives: Zazeen

Is Your Brand Worthless? Then Your Name Shouldn’t Be Either.

[Cache #194] By Andris Pone President, Coin Branding – “What’s a Zoosk?” This query formed the first sentence of our chapter on naming in Brand: It Ain’t the Logo.  Three years later, it is still a bloody good question.  Zoosk is a name read more

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