Tag Archives: Tisdale

When To Keep “Rape” In Your Tagline

[Cache #196] By Andris Pone President, Coin Branding – Normally, it would be a very short conversation. Client:  ”Should we include the word ‘rape’ in our town’s tagline?” Me:  ”No.  Here is my invoice.” But Tisdale, Saskatchewan, whose slogan since 1960 has read more

Posted in key messaging, positioning, rebranding, taglines | Tagged , , , , , , , | Leave a comment