Tag Archives: NBA

Raptors’ “We The North” Is A Monster Dunk

[Cache - #155] If you’re not different, you’re the same – so why should anyone do business with you as opposed to someone else? It’s a scary question, because chances are, your organization is not that much different from its competitors. read more

Posted in brand differentiation, brand messaging, consistency, key messaging, positioning, remark-able, taglines | Tagged , , , , , , , , | 2 Comments

Names and taglines: Valentine’s edition

[Cache - #11] Valentine’s Day comes but once a year, but in the world of brands, love is always in the air.  There are more than 1,700 trademarks in Canada for brand names and taglines containing the word love.  Among read more

Posted in brand names, taglines, trademarks | Tagged , , , , , , , , , , , , , , , | 1 Comment