Tag Archives: naming

What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.

[Cache #235] By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more

Posted in brand foundation, brand names, mission/vision/values, rebranding | Tagged , , , , , , , , , , , , , , | 4 Comments

The One Question SickKids Must Ask

[Cache #230] By Andris Pone – President, Coin Branding — I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, period.  That it should completely ignore the online petition started by read more

Posted in brand names, consistency, non-profit branding, rebranding | Tagged , , , , , , , , , , , , | 4 Comments

How To Turn Over A New Leaf

[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo?  It could very well make a difference for your business, or for your hockey read more

Posted in brand culture, brand foundation, brand names, core purpose, key messaging, logos, mission statements, mission/vision/values, positioning, rebranding, taglines | Tagged , , , , , , , , , , | Leave a comment

Foster!

Click on the image to see the first news clip about the Oaken mascot I was proud to name. More to come…

Posted in best brand names, brand names | Tagged , , , , , , , , , | Leave a comment

Iconic Game, Iconic Name

[Cache – #120] I was in Ottawa last weekend and was struck by something I didn’t see anyone wearing:  an Ottawa RedBlacks shirt.  Not a single one.  Even though the shirts were clearly available for sale at retail. I lived read more

Posted in brand names | Tagged , , , , , , , | Leave a comment

The BlackBerry Raspberry

[Cache – #105] Imagine the stock price of your company has fallen 80% in the past two years.  You have one final chance to make a comeback:  it’s do-or-die, period.  So you bet the future of your company on two products, read more

Posted in brand names | Tagged , , , , , , , , , , | 1 Comment

Bad Taste = Bad Branding

[Cache – #103] This ain’t no SlutWalk – the protest movement started at York University in response to a police officer’s remark that women shouldn’t dress like “sluts” if they didn’t want to be raped.  SlutWalk quickly went global, with read more

Posted in brand names, non-profit branding, what is a brand? | Tagged , , , , , , , , , | 6 Comments

“Forty-seven-percent-gate”?

[Cache – #88] “Forty-seven-percent-gate”?  It doesn’t exactly roll off the tongue.  But it’s still remarkable that in a culture that adds “-gate” to the name of every scandal major and minor, Mitt Romney’s writing-off of essentially half the American electorate read more

Posted in brand names | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Bar Rescue: Second Base is a Home Run

The world of sports – from off base to on the ropes to the gloves are off – is absolutely full of idioms with multiple levels of meaning.  So much so that they’re deeply entrenched in North American English.  So it would make sense read more

Posted in bar rescue, Uncategorized | Tagged , , , , , , , , | Leave a comment