By Andris Pone
President, Coin Branding
Imagine that your career is on the one-yard line. Not merely a touchdown, but your entire livelihood and legacy depends on what you say next. Your opponent’s strength is legendary and the clock is ticking. Eighty thousand screaming fans are watching in person, hundreds of millions more are watching around the globe, and the media universe is waiting, fingers poised, to write the narrative that will follow you around for the rest of your life.
What, exactly, are you going to say? Surely, surely, you are not going to throw…away this opportunity by blurting out something ill-advised or ill-prepared.
There is an easy play, if only you will call it.
But first you must understand, deeply, the unique value you offer. And that’s not something you can figure out on the fly. Then you must be able to express it forcefully but simply – for in the words of Einstein (who is clueless as anyone about Sunday), “If you can’t explain it simply, you don’t understand it well enough.”
So: what is the unique value you offer? And then: how will you express it with power but simplicity?
Because remember: the clock is ticking.
A NOTE TO READERS
Why leave a comment on the blog? I greatly appreciate the emails I get each week from people who’ve enjoyed the blog. Yet most people do not actually leave a comment on the website, at the end of each blog. I’d like to encourage you to use the comment field instead of sending me an email, because:
-It is fun and enlightening to get a conversation going with other commenters, as Cache readers are an extremely smart and good-looking bunch.
-I respond to every comment you leave.
-If you have a website, your comment helps your website rank higher on Google (because there is a space for you to leave your web address).
-Even if you do not have a website, your comments definitely help build the Coin brand as a provider of thought leadership related to branding.
OR, you can just continue to send me your emails, which I love to receive and respond to.
With thanks –