The Promise of Spring (and a new feature)

[Cache – #150]

In the Great White North, it might not feel like it – but today is the first full day of Spring.  It is our annual, unmistakable sign that despite the snow still on the ground and the chill still in the air, warmer weather is on the way.


The season of new promise and growth is upon us, but too many of us will still get out of bed and go to jobs that, if we’re honest with ourselves, we’re not happy with.  Or we will lead people who are – if we’re really honest with ourselves – not happy with us.

As yesterday was the Spring equinox, light has finally caught up to darkness.  Daytime and nighttime are now almost precisely the same length.  For the next three months – conveniently a fiscal quarter for the business minded – the length of our daytimes will continue to grow longer.

Will we grow with them?  And what in tarnation does this have to do with logos and websites?

The answer, of course, is nothing.  To paraphrase subscriber Tom (from Cache #111), branding is about gaining a deep understanding of who you are, as either an individual or organization, and then helping others achieve that level.

Or I as suggested in that same blogpost, branding is about helping people achieve a deep understanding of the unique value you offer the world, validating your worth and helping you achieve your highest emotional, intellectual, spiritual and financial potential.

Just slightly more important than a logo or a website.

For the next 91 days, ending June 21st at 10:51am UT, what are you going to do about it?

NEW FEATURE:  CacheMeme!

IN THE MEDIA:  Andris Pone comment on the Super Bowl, WestJet, Tim Hortons, Lululemon, Indigo and more.

BOOK:  Buy the #1 Globe and Mail bestselling Brand: It Ain’t the Logo or download a free chapter.

brand: it ain't the logo - The #1 Globe and Mail business bestseller - Ted Matthews with Andris Pone -


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