[Cache – #77]
These words from the former President and Chief Brand Officer of Workopolis, Gabriel Bouchard.
And Bo Burlingham, Editor-at-Large of Inc. Magazine, has this to say: “Brand: It Ain’t the Logo is the clearest, most sensible guide to the subject around.”
These are just two of the reviews Ted Matthews and I are gratified to receive for the new, fully-updated and revised edition of the Globe and Mail business bestseller, Brand: It Ain’t the Logo* (*It’s what people think of you™).
**FREE OFFER**: Get 2 friends to subscribe to Cache and receive the book’s new chapter, Great Names Mean Business, free on PDF. After your friends have subscribed, send me an email with their full names, and the chapter is yours. (firstname.lastname@example.org)
Details on how to buy the book are forthcoming.