WestJet: Love thyself
After 16 years of building a universally-respected brand, does WestJet nonetheless have a serious self-esteem problem? Why else would they even consider excluding WestJet, or even a reference ...
The results are in: Apple, Porter are the decade’s top brands
It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the ...
Top 10 Best Brands of the Decade
The essence of branding is being different. The logic is simple: if you hope to outperform competitors, you must give customers reasons to do business with you instead of someone ...