If You Want People To Care
The skinny guy with the grey hair walked on stage to a chorus of Happy Birthday. He leaned into the microphone with a mock scowl, and emphasized his curse: “I knew somebody would have to ...
Porter’s Brand Is In A Nosedive
My mentor Ted Matthews created the most meaningful and elegant definition in the world of branding: A brand is what people think of you. There is a second part of his definition that is ...
Yellow Pages Ads Lack That Bieber Punch
“Actor Orlando Bloom threw a punch at Justin Bieber last night during an argument at a night club in Spain. Orlando’s hand was pretty sore today – you ...
Why This Logo Is Perfect For Toronto
I’ve just received a branding question I’ve never heard before. It is from a client familiar with my insistence that we don’t just pick a name or tagline we “like.” ...
Raptors’ “We The North” Is A Monster Dunk
If you’re not different, you’re the same – so why should anyone do business with you as opposed to someone else? It’s a scary question, because chances are, ...
Toronto Deserves a New Logo
“Is it true y’all have a crack smoking mayor?” Toronto, this is your brand in New Orleans, Louisiana (and pretty much everywhere else), where a friend received ...