Why You Want To Be Like Rob Ford
Why does the media, and now the chief of police, persecute Rob Ford? Because he’s overweight. And otherwise not easy on the eye. And because he is ...
This September, Go Brand Yourself
T.S. Eliot wrote that “April is the cruellest month.” But for me it is September. At least it is for any teenager returning to public high school ...
Why should anyone choose you? Getting started on personal branding
Yesterday I had the pleasure of presenting to a group of insurance advisors who sell Sun Life products. If you work for someone else, your main brand ...
Are real estate agents really different?
Real estate agents have a lot to learn about branding. The essence of branding is being different, yet real estate agents seem to be oblivious that they ...