Book excerpt: How many billions have you spent?
Now on sale and number one The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™), #1 on the Globe ...
Porter is shorter
*Spokesaliens!! Comment from yours truly in today’s National Post: http://alturl.com/o8n8f (at end of story)* This morning I’m flying Porter, so airlines are on the mind. Have a ...