Dear Reader,

I had the pleasure of a conversation today with reporter Ioanna Roumeliotis of CBC TV’s The National, who had some questions about the impending rebrand of Q, the show vacated by Jian Ghomeshi.

A new host, rapper Shad, was named today.

You can watch the story (which includes my very short interview) here (the location of this link may change over time)  The story starts at the 40:30 mark of The National as broadcast on March 11.

**What do you think??  How will the show fare with the new host?  Was it a good move to keep the name Q, or should they have changed it?**

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Ioanna Roumeliotis on Twitter

Ioanna Roumeliotis CBC bio

Happy Easter everyone,

If you happen to be near a radio later this afternoon or in the morning, a short interview I did with Paul Haavardsrud of CBC Radio One will air during their business segment.  I provided some opinion regarding potential damage to Air Canada’s brand, in light of the baggage-tossing incident captured on video here and watched more than 1.2 million times.

My short answer:  it is very difficult to change what people think of you.  The baggage may have been bashed, but Air Canada will suffer no measurable damage – because this incident aligns with the narrative that Canadians already have in their heads.

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IN THE MEDIA:  Andris Pone comment on the Super Bowl, WestJet, Tim Hortons, Lululemon, Indigo and more.
BOOK:  Buy the #1 Globe and Mail bestselling Brand: It Ain’t the Logo or download a free chapter.