The Price You Don’t Have to Pay
By Andris Pone President, Coin Branding — “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, ...
Iconic Game, Iconic Name
I was in Ottawa last weekend and was struck by something I didn’t see anyone wearing: an Ottawa RedBlacks shirt. Not a single one. Even though the ...
Brand: It Ain’t the Logo – Now on sale and number one
Now on sale The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™) is now available for sale in hard ...
Naming a product? Keep your hands on the wheel
An interesting article in the Globe and Mail yesterday about three new products that allow drivers to email and text handsfree, via voice commands. But what about the names of ...