Will Monster Energy Drink get squashed like the Golden State Warriors by the Toronto Raptors? Check out my interview with CBC Radio to find out.

Dear Reader,

I had the pleasure of a conversation today with reporter Ioanna Roumeliotis of CBC TV’s The National, who had some questions about the impending rebrand of Q, the show vacated by Jian Ghomeshi.

A new host, rapper Shad, was named today.

You can watch the story (which includes my very short interview) here (the location of this link may change over time)  The story starts at the 40:30 mark of The National as broadcast on March 11.

**What do you think??  How will the show fare with the new host?  Was it a good move to keep the name Q, or should they have changed it?**

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Ioanna Roumeliotis on Twitter

Ioanna Roumeliotis CBC bio

A quote from yours truly in the National Post, in an interview related to Birks’ entry to the United States.  Something that did not make print was my view that the awareness Tiffany’s has built in Canada around the “little blue box” has not just eaten Birks’ lunch, but the entire buffet.

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IN THE MEDIA:  Andris Pone comment on WestJet, Tim Hortons, Lululemon, Indigo and more.

Happy Easter everyone,

If you happen to be near a radio later this afternoon or in the morning, a short interview I did with Paul Haavardsrud of CBC Radio One will air during their business segment.  I provided some opinion regarding potential damage to Air Canada’s brand, in light of the baggage-tossing incident captured on video here and watched more than 1.2 million times.

My short answer:  it is very difficult to change what people think of you.  The baggage may have been bashed, but Air Canada will suffer no measurable damage – because this incident aligns with the narrative that Canadians already have in their heads.

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IN THE MEDIA:  Andris Pone comment on the Super Bowl, WestJet, Tim Hortons, Lululemon, Indigo and more.
BOOK:  Buy the #1 Globe and Mail bestselling Brand: It Ain’t the Logo or download a free chapter.

Dear Reader,

Today I was asked to share my two cents on the chances of Lance Armstrong’s brand recovering.  (Hint:  They’re not good.)  We also chatted about what the story means to Oprah and even the topic of Tiger came up.

If you are in front of your TV set this evening, the interview will run again at approximately 1040 (it was live at 1240pm).

Thanks as always for your support.

Andris.