Is the Leafs’ New Logo Actually A Rebrand?
By Andris Pone – President, Coin Branding — “So you’re in branding? Hmmm. What do you think of my business card?” This is one of a few standard reactions ...
Blasphemy Alert: Uber Is Overrated
By Andris Pone – President, Coin Branding — Please forgive me. But I just don’t think Uber is that great. This will shock my dad, to whom I ...
Lift’s Bliss
By Andris Pone – President, Coin Branding — Consistency is a killer. What I mean is that being consistent – which means doing the same thing, in the ...
Fidelity, Sprott and The Brand Speedo
By Andris Pone – President, Coin Branding — What is a brand? Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the ...
The Words Obama Needs To Say
By Andris Pone – President, Coin Branding — Barack Obama, with the next presidential election less than a year away, is now what the Americans call a lame duck president. Yet that ...
The Fumble That Wasn’t
By Andris Pone – President, Coin Branding — “A colossal mistake, an enormous opportunity squandered.” That’s what I wrote two-and-a-half years ago in this space in the process of ...